Project Overview – Perform Coaching

Overview:
Perform is a premium coaching brand led by an experienced triathlon coach, dedicated to helping athletes unlock their full potential across swimming, cycling, and running. With a focus on data-driven training, individualized plans, and mental resilience, Perform blends professional guidance with a personal touch. The digital platform was designed to reflect this balance — offering both credibility and motivation.

Objectives:
The main goal of the Perform project was to create a bold, inspiring, and functional website that highlights the coach’s expertise while serving as a central hub for athlete onboarding, program information, and testimonials. The platform also needed to communicate trust, discipline, and high-performance culture.

We set out to:

• Develop a high-conversion landing page with clear service breakdown.
• Emphasize credentials, past results, and coaching philosophy.
• Provide athletes with a simple way to get in touch or apply.
• Optimize for mobile, as many users access it on-the-go.
• Highlight success stories and training methodology.

Scope of Work:
The project included:

• Modern, sporty UI tailored to the endurance sports audience.
• Custom hero section with bold value proposition.
• About the Coach page with background, certifications, and philosophy.
• Services page detailing coaching packages and approach.
• Integrated athlete inquiry/contact form.
• Optimized for speed, SEO, and responsive experience.